Bold messaging, strong wordmarks, eye-catching animation made this campaign stand out in a sea of sameness in the agricultural advertising space. With the help of a dedicated photoshoot, this project was executed consistently across different mediums –
direct mail pieces, social, GDN and even an interactive website for the launch of a revolutionary product that shook up the corn-farming community – SmartStax PRO with RNAi Technology.
The energy and feel of SmartStax PRO's "Defend Like a Pro" matches the gravitas of the launch of the new product while belonging to the bigger Bayer Traits campaign of "Defend Without Compromise". Check out the full launch website here.