Santa Rita’s cafe is in the heart of Coyoacan, one of Mexico City’s most colorful and vibrant neighborhoods. The owners are siblings who offer a sense of home and a personal experience to their customers with authentic meals in a welcoming and rustic environment.
They named the cafe after the patron saint of lost and impossible causes and sickness. Identified by a rose and forehead wound, referred to as a partial stigmata, Santa Rita is one of the most popular Catholic saints that many turn to for support in difficult situations.
Given the sad nature of her patronage, I decided to give this cafe an uplifting brand﹘one that reflects its lively ambient neighborhood and the comfort of eating a home-cooked meal, coinciding with the solace that many find in religion. Santa Rita’s brand can change from moment to moment, which reflects its playful and vivid spirit.