The purpose of "Hail to the Orange" was to unify the state of Illinois with its flagship university and to unify all of Illinois athletics under one visual identity. To achieve this,
I designed this logo based on the traditions of the state of Illinois and the Fighting Illini. Taking elements like the cornfields which is the iconic prairie view of Illinois and blending them with a typeface that illustrates
the ties between athletics and the military, the logo enforces the identity of the state and the university. The logo was used as the tagline for all Illinois athletics – from sport, to development, to recruiting, and more.
In addition to the logo, a cohesive visual language was designed to further enforce the new look of Illinois Athletics. Overhead shots of athletes from the 19 Division I sports Illinois competes in were taken. This angle displays the movements
that make each sport so unique, while tying the Fighting Illini brand together as a collective, rather than presenting the sports as individuals.
